Crossing the River by Feeling for Stones: A new Approach to Exporting Creative Talent to China?

Crossing the River by Feeling for Stones: A new Approach to Exporting Creative Talent to China?


NESTA, 2012

Despite China’s burgeoning economy, the UK creative industries have failed to capitalise on the opportunities afforded by Chinese markets. This paper asks how the risks and uncertainties of doing business in China can be overcome.

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